In today’s evolving technological world, privacy has come to the forefront as people want to take more control of their data and have power over who is using their personal information. Laws have already taken effect in Europe with the GDPR in 2018 and in multiple states such as California’s CCPA (California Consumer Privacy Act) in 2020 or Virginia’s CDPA (Consumer Data Protection Act) in March of 2021. These new laws require companies to comply by updating their websites with items such as cookie consent, Data Subject Access Requests (DSAR), and new privacy policies.
Virginia recently followed suit in March by passing the Virginia Consumer Data Protection Act, and Colorado joined them with the CPA (or Colorado Privacy Act). Nevada has their own compliance laws. Other states including New York, Maryland, Massachusetts, Hawaii, and North Dakota have all started legislation that will include similar privacy laws to that of the CCPA and the GDPR.
Who must comply today?
Let’s start with a brief overview of the two most common privacy laws. GDPR requires privacy by default while CCPA requires transparency.
Simply put, the GDPR is Europe’s all-encompassing data privacy protection for consumers.
- All businesses must comply with the GDPR. This means your business must comply for all European citizens.
- GDPR requires businesses to have “cookie consent,” meaning anyone that goes to a company’s website can opt in or out of data collection upon first landing on the website.
- There are penalties based on revenue for noncompliance.
- GDPR compliant businesses cannot sell data to a third party without consent.
CCPA, which most other states are basing their privacy laws on, is slightly different.
- CCPA applies to “businesses who earn a minimum of $25 million or buy, receive, or sell the personal information of 50,000 or more California residents, or derive 50% or more of their annual revenue from selling California residents’ personal information.” (ABA).
- Consumers can request to know what data is being collected, can request that data be deleted, and can opt out of having that data collected upon request.
- Requires a privacy notice on the website.
- You have 30 days to fix any noncompliance issues.
How does a company become compliant?
First of all, it’s important to note- that even if your business is not in any of these states or residing in Europe- you must still comply for anyone who comes to your website from these locations, as well as citizens of these places residing or traveling to other areas.
Since this is extremely difficult to monitor and filter, we believe it is important to cover your bases and become data privacy compliant in order to avoid the hassle of penalties and/or filtering out certain users.
Our team at Adzapier makes it simple and easy to become compliant with privacy laws, offering tools to automate and simplify the entire process from collecting consent to fulfilling requests to delete a user’s information.
We know collecting consent is added work for your team so we’ll configure the system for you at no extra charge. Your visitors will appreciate you taking their privacy into consideration and making your practices clear and transparent.
- DSAR or Data Subject Access Request automates the process when someone wants to know what data you have or opt out of collection altogether. Website forms are customizable to your brand, making you compliant with any data requests.
- Adzapier’s Consent Management Platform automates the processes required to collect consent and manage user preferences on your website. Quick and easy installation will have it up and running the same day.
- Cookie Consent is an easy way to manage cookies on your website in compliance with CCPA, GDPR, and worldwide privacy legislation. We are continuously making updates to the program to keep you up to date with coming legislation in other states and countries.
- The Cookie Consent Feature helps you identify, categorize, and organize cookies on your website easily and efficiently.
We know the difficulties companies face in keeping up with internet rules and regulations in an increasing number of states and countries, and it’s only a matter of time before these privacy laws will take effect across the nation and globally.
You can feel confident knowing you are ahead of the game by becoming privacy-compliant today with the help of Adzapier.
Do you still have questions on how you can become privacy compliant?
Let us know today how we can help you in your data privacy journey!
*Any information obtained from the Adzapier website, services, platform, tools, or comments, whether oral or written, does not constitute legal or regulatory advice. If legal assistance is required, users should seek legal advice from an attorney, a lawyer, or a law firm.*privacy compliant and the actions you may take to get there.