Privacy rights activists are fighting for the US government to pass a new law that will establish overarching privacy protections, just as was done in Europe.
Apple is on board with this approach because it makes sense from a legal standpoint to have a single set of rules in place for everyone in the US when it comes to privacy.
There are eight privacy laws in the US alone. It’s not only the federal government that handles data privacy protection – but many states also have taken on their own privacy laws… So right now, you have to consider each of them specifically when reaching out to your target audience because there are several different sets of rules that may be at play.
The majority of products people use every day share private information that could potentially be used without permission.
This means corporations can sell the data that was once considered private to other entities such as advertisers, who can then use this information for purposes such as promoting (or not-so-subtle pestering) retail stores about their products.
Now, there are state laws and policies put in place which protect citizens from this kind of invasion of privacy. The California Consumer Privacy Act was passed earlier in 2018.
A lot of the data being collected by the products you use every day is not protected.
Without federal privacy laws, companies are pretty much free to do what they want with your personal information so long as it’s not in compliance with applicable state law (and even then, sometimes it’s dubious at best).
Many Americans are under the false impression that their rights are limited to what’s mentioned at the bottom of the pages of every website.
America does have State-Privacy Laws! Which you may or may not Know!
At this time, there are three states with different comprehensive consumer privacy laws:
- California (CCPA and its amendment CPRA),
- Virginia (VaCDPA)
- Colorado (CoPA, also known as CPA).
While some state governments have started to take steps to protect their citizens’ data, many of the laws that exist are poorly defined or do not afford citizens any specific rights.
For example, California is currently having legislation that would give Californians several rights with respect to their data.
This is a little difficult for consumers – giving them a woefully but not impossibly different set of rights depending on where in the country they happen to be located at the time.
Its business said that businesses will eventually have an incredibly challenging job complying with tens of separate privacy laws, all existing within the boundaries of individual states.