The Snap Trap: Snapchat Agrees to Pay $35 Million for Violating Users’ Privacy

The Snap Trap: Snapchat Agrees to Pay $35 Million for Violating Users' Privacy

Snap Inc., the parent company of Snapchat, has agreed to pay $35 million for violating users’ privacy. The company violated the Illinois Biometric Information Privacy Act (BIPA) by collecting and storing facial recognition data from its users without their consent.  Does the company violate the Illinois Biometric Information Privacy Act?  Snapchat failed to ask for […]

COVID-19 Tracking Apps: Is Your Data Privacy Guaranteed? 

COVID-19 Tracking Apps: Is Your Data Privacy Guaranteed?

The COVID-19 pandemic dealt a massive blow to humanity worldwide. America bore the brunt of the pandemic, with over 1 million reported deaths as of June 2022. Naturally, governments and organizations worldwide had to do something drastic to prevent further losses.    One of the simplest ways to prevent and monitor the disease spread was COVID […]

Americans Need to Take Back Their Data Privacy

Americans Need to Take Back Their Data Privacy

The United States of America is more than a nation; it’s an idea. It shines across the world as an ideal of freedom, possibility, and self-determination. Any challenges to these ideas must be met with the utmost, most unflinching resistance because once America falls, so does everything else.  Whatever your politics, the American constitution acknowledges […]

Children’s Online Privacy Protection Act (COPPA)

Children's Online Privacy Protection Act (COPPA)

The Children’s Online Privacy Protection Act of 1998 (COPPA) is a law that protects children’s personal information. It was created to protect children from websites that try to collect information about them. The law requires that websites and other services that may collect information about children under 13 years of age get permission from their […]

Why You Need to Know About Digital Exhaust

Why You Need to Know About Digital Exhaust

Much like a car that produces residue in the form of engine exhaust, the digital exhaust is the leftover from being online. Digital exhaust is all the data a consumer leaves behind as they interact with sites.   Think about your last visit to Amazon. You probably used your name, address, log-in information, credit card number, […]

How to Build a Privacy Program for a Startup 

How to Build a Privacy Program for a Startup

Data privacy compliance is becoming a crucial priority for many established businesses and startups are no exception. And if you’ve been tasked with building a privacy program for a startup, you’ve got an excellent opportunity to create a privacy program that fits your company’s needs.   However, it comes with particular challenges. Where do you start? […]

The End of Ad Targeting: What’s Next for Publishers

The End of Ad Targeting: What's Next for Publishers

What we now call the nearly $500 billion digital advertising business started with a small banner in 1994 on HotWired.com. From the beginning, digital advertising was embedded with three original sins:  There was no identity system on the web, giving rise to tracking cookies as a proxy.  The audience data was separated from the media […]

Data Privacy Statistics, Facts & Trends of 2022 

Data Privacy Statistics, Facts & Trends of 2022

Data privacy is usually a topic that comes up out of necessity. Whether it’s a breach, a DSAR request, or a change to your company’s privacy policy, the first step to understanding data privacy is learning about a few key statistics.   The Top 17 Data Privacy Statistics You Need to Know  Here are 17 data […]

Easy Customer Automation for Busy Brands 

Easy Customer Automation for Busy Brands

Marketing Automation has exploded over the past ten years. It has given marketers the ability to:  Automate email marketing communications   Personalize emails with name, company name, etc.  Set-up campaign orchestration   Create if/then sequences and triggers  However, this was just the start. Now the demand is more than just email. Marketers want the same marketing automation […]

CCPA vs CPRA: Why Businesses Need to Prep Now 

CCPA vs CPRA: Why Businesses Need to Prep Now

The California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) are making sweeping changes to the world of data privacy. As the first significant consumer privacy legislation in the states, these measures serve as a model for other states to change how companies conduct business. In this article, we’ll cover some of […]