The Power of Intent Data

What are your prospects and leads thinking right now? Intent data lets you find out.  Intent data is timely, specific data that reveals what customers are researching right now. It can…

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The Importance of Authenticated Data

The demise of third-party cookies, the expanding data privacy statutes, and the growing superiority of walled gardens are all putting immense pressure on the long-entrenched relationships between advertisers, digital publishers, and consumers.

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Personalization First: Identity Graphs for Publishers & Agencies

For agencies and publishers, few things are more important than creating an authentic, personalized experience for everyone in your audience. Successful brands have and utilize data that allow them to better understand their audience and meet them where they are in ways that feel more customized and authentic.  

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