The Power of Intent Data

The Power of Intent Data

What are your prospects and leads thinking right now? Intent data lets you find out.  Intent data is timely, specific data that reveals what customers are researching right now. It can…
The Importance of Authenticated Data

The Importance of Authenticated Data

The demise of third-party cookies, the expanding data privacy statutes, and the growing superiority of walled gardens are all putting immense pressure on the long-entrenched relationships between advertisers, digital publishers, and consumers.
Two major and effective approaches to optimize data

Two major and effective approaches to optimize data

Data monetization was a $1.26 billion-dollar industry in 2017, and it is expected to rise to $32 billion by 2023. That is more than 15x growth in 5 years. We are already at the mid of the 5-year term and what matters the most than ever before is what are you doing with your data?