The Importance of The Open Web for Publishers
Digital publishers continue to feel increased pressure to manage consumer privacy choices and consent with new CCPA requirements in the U.S. and GDPR in the EU. Couple this with the…
The Power of Intent Data
What are your prospects and leads thinking right now? Intent data lets you find out. Intent data is timely, specific data that reveals what customers are researching right now. It can…
The Importance of Authenticated Data
The demise of third-party cookies, the expanding data privacy statutes, and the growing superiority of walled gardens are all putting immense pressure on the long-entrenched relationships between advertisers, digital publishers, and consumers.
Data Monetization for Publishers and eCommerce in a Post Cookie World
For decades, digital advertising and marketing as we know them have relied on one piece of technology: The cookie. The average tracking cookie is just a few bytes, but virtually…
Two major and effective approaches to optimize data
Data monetization was a $1.26 billion-dollar industry in 2017, and it is expected to rise to $32 billion by 2023. That is more than 15x growth in 5 years. We are already at the mid of the 5-year term and what matters the most than ever before is what are you doing with your data?
