Opt-in Vs. Opt-out Consent: How to Implement Each with CCPA & GDPR
The consent from consumers to the collection of their data is an important aspect of our privacy laws. However, there are several different kinds of consent.
Blurred Lines: Do consumers really care about privacy?
Marketers must understand the value needed to gain consent in different sectors. And for those that have lower opt-in rates, it may be better to offer self-assessment options rather than specific, tailored information.
Why Agencies Should be Helping their Clients Navigate Data Privacy
The data privacy landscape is complicated. It's a patchwork of legislation and efforts at the state level. In short, there is no overarching federal policy specifically designed to protect consumers' digital privacy rights.
Cookies Explained for Beginners
Cookies are small files that save your log in information and shopping cart items for next time you visit a site. They are an essential part of Internet navigation. This article explains what cookies are and how you can control them. Read more here.
Global Consumer Consent & Data Made Simple
Consent management is a pain point for agencies and organizations of all sizes. It is a struggle between the need to collect consent and the inability to control that consent once it's been…
What are the benefits of a consent management platform?
It can sometimes seem like there are more challenges than benefits when it comes to securing your online business. There is always a fresh slew of regulations coming down the…
A new era of data privacy: What to expect and how to prepare.
In the United States, the United Kingdom, and most of the European Union, is on imposing procedural obligations on data processors. The US focuses& the notice and consent of the individual.
Why a Federal Privacy Law should be Our Collective Focus
There are eight privacy laws in the US alone. It's not only the federal government that handles data privacy protection - but many states also have taken on their own privacy laws... So right now, you have to consider each of them specifically when reaching out to your target audience because there are several different sets of rules that may be at play.
Does CCPA Require Cookie Consent?
Cookies can be difficult to control since they often load other cookies that can change on repeated visits. You may not even be aware of some of the ones operating in the background of your site and can't anticipate how they could potentially impact you and your customers. This makes you vulnerable to unknowingly violating the law and facing fines as a result. To help ensure this doesn't happen, use a consent management platform to detect all the cookies and trackers in operation and consensually manage them to ensure compliance with both the CCPA and GDPR.
Don’t Make These Data Privacy Mistakes!
2021 research by the DLA Piper reported a 19% increase in the number of breach notifications from last year, and the trend is expected to continue over the next four years. The report indicates an additional eight breaches per week compared to 2018.