Digital publishers continue to feel increased pressure to manage consumer privacy choices and consent with new CCPA requirements in the U.S. and GDPR in the EU. Couple this with the impending deprecation of third-party cookies and monetizing their platforms are...
What are your prospects and leads thinking right now? Intent data lets you find out. Intent data is timely, specific data that reveals what customers are researching right now. It can be used in B2C or B2B contexts, though the term is most familiar in B2B – where it...
According to Pew Research, about 96% of Americans now own a cell phone. More than 80% of them own a smartphone capable of going online and using digital applications. The average household has a total of 11 connected devices, many of them mobile. As the number of...
The demise of third-party cookies, the expanding data privacy statutes, and the growing superiority of walled gardens are all putting immense pressure on the long-entrenched relationships between advertisers, digital publishers, and consumers. Numerous studies now...
For publishers and brands, few things are more important than creating an authentic, personalized experience for everyone in your audience. Successful brands have and utilize data that allow them to better understand their audience and meet them where they are in ways...
For decades, digital advertising and marketing as we know them have relied on one piece of technology: The cookie. The average tracking cookie is just a few bytes, but virtually all digital ad spend depends on it. Cookies enable brands and publishers to focus their...
