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Online Privacy Protection Act Children’s Online Privacy Protection Act (COPPA) Federal Trade Commission (FTC) Minc Law

Children’s Online Privacy Protection Act (COPPA)

Posted by By sam June 7, 2022Posted inAd Tech
The Children's Online Privacy Protection Act of 1998 (COPPA) is a law that protects children's personal information. It was created to protect children from websites that try to collect information…
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Digital Exhaust, PII. Data Selling, Data Privacy

Why You Need to Know About Digital Exhaust

Posted by By Brice Woodard April 26, 2022Posted inData, Ad Tech
Much like a car that produces residue in the form of engine exhaust, the digital exhaust is the leftover from being online. Digital exhaust is all the data a consumer…
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Startup, Data Privacy, data privacy program for startups

How to Build a Privacy Program for a Startup 

Posted by By Brice Woodard April 19, 2022Posted inData, Ad Tech, Startups
Data privacy compliance is becoming a crucial priority for many established businesses and startups are no exception. And if you’ve been tasked with building a privacy program for a startup,…
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ad targeting cookie consent first-party data data privacy

The End of Ad Targeting: What’s Next for Publishers

Posted by By Brice Woodard April 12, 2022Posted inAd Tech
What we now call the nearly $500 billion digital advertising business started with a small banner in 1994 on HotWired.com. From the beginning, digital advertising was embedded with three original…
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data privacy, data privacy statistics, 2022, privacy law, data, consent management platform, cmp

Data Privacy Statistics, Facts & Trends of 2022 

Posted by By Brice Woodard March 15, 2022Posted inAd Tech, Data, Privacy Laws
Data privacy is usually a topic that comes up out of necessity. Whether it’s a breach, a DSAR request, or a change to your company’s privacy policy, the first step…
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CDP, CEP, Customer Data Platform, marketing automation, customer engagement platform

Easy Customer Automation for Busy Brands 

Posted by By sam February 23, 2022Posted inAd Tech, Data, Privacy Laws
Marketing Automation has exploded over the past ten years. It has given marketers the ability to:  Automate email marketing communications  Personalize emails with name, company name, etc. Set-up campaign orchestration  Create if/then sequences…
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CCPA, CPRA, California, CMP, Consent management platform,

CCPA vs CPRA: Why Businesses Need to Prep Now 

Posted by By Brice Woodard February 17, 2022Posted inAd Tech, Data, Privacy Laws
The California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) are making sweeping changes to the world of data privacy. As the first significant consumer privacy legislation…
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data privacy, ccpa, gdpr, data privacy law

Data Privacy: 5 Things You Should Know

Posted by By sam January 25, 2022Posted inAd Tech, Privacy Laws
Data Privacy is part of data protection that addresses properly collecting, managing, and sharing data in compliance with privacy laws such as CCPA or GDPR.  According to SNIA, “Data privacy,…
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data privacy, consent, privacy consent, data, consent management platform

Opt-in Vs Opt-out Consent: How to Implement Each with CCPA & GDPR

Posted by By sam January 18, 2022Posted inAd Tech, Data, Privacy Laws
The consent from consumers to the collection of their data is an important aspect of our privacy laws. However, there are several different kinds of consent.
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data privacy, consent management, CMP, data privacy laws

Blurred Lines: Do consumers really care about privacy?

Posted by By sam January 11, 2022Posted inAd Tech, Data
Marketers must understand the value needed to gain consent in different sectors. And for those that have lower opt-in rates, it may be better to offer self-assessment options rather than specific, tailored information. 
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  • Data Privacy vs. Data Security: What’s The Difference?
  • The Planet’s Richest Organizations Are Collecting and Storing Billions of Consumers’ Data
  • Children’s Online Privacy Protection Act (COPPA)
  • Why The United States Still Struggles with Data Protection Regulation

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