Tracking Website Visitors without Breaking Any Laws

Tracking Website Visitors without Breaking Any Laws

Like most other websites, yours might have audience-tracking capabilities to gauge user activity. That data is vital as it helps improve the visitor experience. After all, 96% of customers say they will remain loyal to a brand that provides excellent customer service.   The problem is part of the data you’ll collect is personal information, and […]

Google Third Party Cookie Usage Extended to 2024 

Google Third Party Cookie Usage Extended to 2024

Google will continue to allow third-party cookies on its site, extending an earlier agreement by two years. The deal means that advertisers will be able to use Google’s “DoubleClick” cookies without there being a user opt-out.  This extension comes after much controversy surrounding the initial deadline to end all usage of third-party cookies. Google was […]

EU Alternatives- Built for Data Privacy Compliance!

EU Alternatives- Built for Data Privacy Compliance!

The GDPR protects personal information by ensuring it is processed lawfully and transparently. Companies need to demonstrate compliance with the GDPR and take steps to ensure that they are not collecting more data than necessary for any given project or service.  The penalties for non-compliance with the European Privacy Law are severe: fines can reach […]

Cookie Consent Management Required for All Websites 

Cookie Consent Management Required for All Websites

Website cookies are tiny text files that websites place on your devices while you browse. They store a wealth of data that can potentially identify users, even without end-user consent, perhaps explaining why some authorities have waged war against them.  Of all the websites that use cookies, 76.8% use non-secure cookies. That means users’ data […]

Americans Need to Take Back Their Data Privacy

Americans Need to Take Back Their Data Privacy

The United States of America is more than a nation; it’s an idea. It shines across the world as an ideal of freedom, possibility, and self-determination. Any challenges to these ideas must be met with the utmost, most unflinching resistance because once America falls, so does everything else.  Whatever your politics, the American constitution acknowledges […]