CPRA

California Privacy Right Act (CPRA) will be an amendment on January 1, 2023, to an extension of the current California Consumer Protection Act (CCPA). The CPRA is aimed at giving Californians a greater ability to control their personal data. 

Design Elements

The proposed changes to the state’s privacy laws require businesses that collect, store and share customer information to comply with strict new rules, including transparent notice and security standards with strict consequences for violations. 

Under the Californians’ Bill of Rights and Business Obligations Act, Californians now have greater protection in regard to their personal information and California businesses will have new rules to abide by when it comes to meeting the Californians’ privacy rights.  

The main role of this new body is to ensure that California businesses protect any Californian’s personal and financial data in much the same way as they would wish such information to be protected if it were their own. 

Businesses: Are you in compliance with the New (CCPA 2.0) California Consumer Rights Act (CPRA)? 

  • Right to Correct  
  • Right to Know 
  • Right to Delete  
  • Right to Opt-out Sharing Personal Data 
  • Right to restrict sensitive information Processing 

The “right to be forgotten” is now firmly embedded into law as well… Allowing users – including minors – to request the deletion of online accounts in some circumstances. 

The CPRA is here for a reason.

The CPRA requires businesses to reflect in their new privacy policies how they will make sure that they are living up to the standards set forth by the most recent technological advancements.

One of the most important ingredients in whether a business creates a data privacy impact statement is making sure they get to know the types of personal data their company has access to. Because if we do not understand what information we are dealing with, how can we protect users’ rights to it?

The CPRA also ensures that businesses have contracts for data processing agreements in place and can explain why they are collecting personal information from you and what exactly they plan to do with it.

User trust is a huge factor when it comes to security breaches so improving transparency is one of the biggest concerns here.

The CPRA also ensures that businesses have contracts for data processing agreements in place and can explain why they are collecting personal information from you and what exactly they plan to do with it.

User trust is a huge factor when it comes to security breaches so improving transparency is one of the biggest concerns here.

On the road to data privacy, it can be easy to lose focus!

However, legislation is being strongly enforced today to ensure that businesses make their way across the bar for privacy compliance.

Earlier this decade, there were several incidents where companies fell victim to serious data breaches.

1- Businesses that had a total of $25M in gross revenue over the past year will be covered under this act, businesses that have less will not be.

2- Businesses are required to meet two criteria:

    • They must sell data of 100,000 California residents per year.
    • Derive 50% or more of their annual income from selling personal information.

Hey, you are almost done.

If you do not get the consent of your data subjects, then the information you have collected can be considered illegal and will be fined, which ranges between $2,500 per violation to $7,500 for each intentional violation.

We just have one more thing and then privacy compliance will be yours to achieve! Privacy experts are ready to help with complied privacy standards globally at once. 

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