E-Commerce Consumers Weigh in on Data Privacy

E-Commerce Consumers Weigh in on Data Privacy

Ecommerce brands who embrace consent management now and find ways to manage and respect their audience’s privacy consent preferences will have a competitive advantage over those who take a wait-and-see approach to consent.

Data Monetization for Publishers and eCommerce in a Post Cookie World 

Data Monetization for Publishers and eCommerce in a Post Cookie World - banner

For decades, digital advertising and marketing as we know them have relied on one piece of technology: The cookie. The average tracking cookie is just a few bytes, but virtually all digital ad spend depends on it.  Cookies enable brands and publishers to focus their advertising on very specific audiences – whose browsing history demonstrates […]