Cookies can be difficult to control since they often load other cookies that can change on repeated visits. You may not even be aware of some of the ones operating in the background of your site and can't anticipate how they could potentially impact you and your customers. This makes you vulnerable to unknowingly violating the law and facing fines as a result. To help ensure this doesn't happen, use a consent management platform to detect all the cookies and trackers in operation and consensually manage them to ensure compliance with both the CCPA and GDPR.
“Will You Be Forced to Dump Your Data?” We start with a question that will help guide our highlights - Regulators all over the world are boosting rules and regulations regarding privacy. If you check Europe with those who face similar problems, they will tell you that none of them were ready for that tremendous change. They would have proactively taken care of collecting consent before the deadline was up.
Digital publishers continue to feel increased pressure to manage consumer privacy choices and consent with new CCPA requirements in the U.S. and GDPR in the EU. Couple this with the…
The demise of third-party cookies, the expanding data privacy statutes, and the growing superiority of walled gardens are all putting immense pressure on the long-entrenched relationships between advertisers, digital publishers, and consumers.
For agencies and publishers, few things are more important than creating an authentic, personalized experience for everyone in your audience. Successful brands have and utilize data that allow them to better understand their audience and meet them where they are in ways that feel more customized and authentic.
Data monetization was a $1.26 billion-dollar industry in 2017, and it is expected to rise to $32 billion by 2023. That is more than 15x growth in 5 years. We are already at the mid of the 5-year term and what matters the most than ever before is what are you doing with your data?