Cookies can be difficult to control since they often load other cookies that can change on repeated visits. You may not even be aware of some of the ones operating in the background of your site and can't anticipate how they could potentially impact you and your customers. This makes you vulnerable to unknowingly violating the law and facing fines as a result. To help ensure this doesn't happen, use a consent management platform to detect all the cookies and trackers in operation and consensually manage them to ensure compliance with both the CCPA and GDPR.
Authentication is simply any time a user provides personally identifiable information (PII) to a brand, organization, or publisher. This could be in the form of an email address, phone number, or even a social log-in. Typically, this information is provided as part of a sign-up or registration process for a newsletter or account.