Opt-in Vs. Opt-out Consent: How to Implement Each with CCPA & GDPR
The consent from consumers to the collection of their data is an important aspect of our privacy laws. However, there are several different kinds of consent.
Blurred Lines: Do consumers really care about privacy?
Marketers must understand the value needed to gain consent in different sectors. And for those that have lower opt-in rates, it may be better to offer self-assessment options rather than specific, tailored information.
Why Agencies Should be Helping their Clients Navigate Data Privacy
The data privacy landscape is complicated. It's a patchwork of legislation and efforts at the state level. In short, there is no overarching federal policy specifically designed to protect consumers' digital privacy rights.
Global Consumer Consent & Data Made Simple
Consent management is a pain point for agencies and organizations of all sizes. It is a struggle between the need to collect consent and the inability to control that consent once it's been…
What are the benefits of a consent management platform?
It can sometimes seem like there are more challenges than benefits when it comes to securing your online business. There is always a fresh slew of regulations coming down the…
A new era of data privacy: What to expect and how to prepare.
In the United States, the United Kingdom, and most of the European Union, is on imposing procedural obligations on data processors. The US focuses& the notice and consent of the individual.
Does CCPA Require Cookie Consent?
Cookies can be difficult to control since they often load other cookies that can change on repeated visits. You may not even be aware of some of the ones operating in the background of your site and can't anticipate how they could potentially impact you and your customers. This makes you vulnerable to unknowingly violating the law and facing fines as a result. To help ensure this doesn't happen, use a consent management platform to detect all the cookies and trackers in operation and consensually manage them to ensure compliance with both the CCPA and GDPR.
Why Do Companies Need Data Privacy Tools?
Data protection has been on the minds of everyone in business for some time now, and for good reasons. With new regulations being passed and coming into effect, no company wants to make headlines for the wrong reasons and face hefty fines.
Privacy Rights & Access Requests- Are You Ready?
Privacy is a big deal in 2021. No one wants their online purchases to be used to sponsor someone else’s vacation. There’s oversharing, and then there’s oversharing. Consumers are becoming…
Privacy Compliance Made Simple
Think about making a pie. Each ingredient you add can change the taste and consistency of your pie. Some ingredients complement each other well. But more often than not, different ingredients in your recipe may not go so well together. Now to security, compliance, and privacy - they're similar in so many respects but combined with a unique approach and strategy for that desired end goal. Your organization and clients will be happy with the results.